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Action theory and communication research : recent developments in Europe /
The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin ; New York :
Mouton de Gruyter,
©2004.
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| Colección: | Communications monograph ;
v. 3. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The contributio. |
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| Descripción Física: | 1 online resource (ix, 376 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9783110197389 3110197383 |