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Handbook of marketing decision models /
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa...
| Call Number: | Libro Electrónico |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic Conference Proceeding eBook |
| Language: | Inglés |
| Published: |
New York ; London :
Springer,
©2008.
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| Series: | International series in operations research & management science ;
121. |
| Subjects: | |
| Online Access: | Texto completo |