Handbook of marketing decision models /

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Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Workshop on Advances in Marketing Decision Models
Otros Autores: Wierenga, B.
Formato: Electrónico Congresos, conferencias eBook
Idioma:Inglés
Publicado: New York ; London : Springer, ©2008.
Colección:International series in operations research & management science ; 121.
Temas:
Marketing > Decision making > Mathematical models > Congresses.
BUSINESS & ECONOMICS > Green Business.
Marketing > Decision making > Mathematical models.
Science économique.
Affaires.
Economie de l'entreprise.
Marketing decision models
Congress
Conference papers and proceedings.
Actes de congrès.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The past, the present, and the future of marketing decision models / Berend Wierenga
  • Developments in conjoint analysis / Vithala R. Rao
  • Interactive consumer decision aids / Kyle B. Murray and Gerald Häubl
  • Advertising models / Peter J. Danaher
  • Sales promotion models / Harald J. van Heerde and Scott A. Neslin
  • Models for sales management decisions / Sönke Albers and Murali Mantrala
  • Modeling competitive responsiveness / Peter S.H. Leeflang
  • Models of customer value / Sunil Gupta and Donald R. Lehmann
  • Decison models for customer relationship management (CRM) / Werner J. Reinartz and Rajkumar Venkatesan
  • Marketing models for electronic commerce / Randolph E. Bucklin
  • Time-series models in marketing / Marnik G. Dekimpe [and others]
  • Neural nets and genetic algorithms in marketing / Harald Hruschka
  • Decision models for the movie industry / Jehoshua Eliashberg, Charles B. Weinberg, and Sam K. Hui
  • Strategic marketing decision models for the pharmaceutical industry / Venkatesh Shankar
  • Models for the financial-performance effects of marketing / Dominique M. Hanssens and Marnik G. Dekimpe
  • Marketing engineering : models that connect with practice / Gary L. Lilien and Arvind Rangaswamy
  • Advances in marketing management support systems / Berend Wierenga, Gerrit H. van Bruggen, and Niek A.P. Althuizen.

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