Handbook of marketing decision models /

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Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa...

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Détails bibliographiques
Cote:Libro Electrónico
Collectivité auteur: Workshop on Advances in Marketing Decision Models
Autres auteurs: Wierenga, B.
Format: Électronique Actes de congrès eBook
Langue:Inglés
Publié: New York ; London : Springer, ©2008.
Collection:International series in operations research & management science ; 121.
Sujets:
Marketing > Decision making > Mathematical models > Congresses.
BUSINESS & ECONOMICS > Green Business.
Marketing > Decision making > Mathematical models.
Science économique.
Affaires.
Economie de l'entreprise.
Marketing decision models
Congress
Conference papers and proceedings.
Actes de congrès.
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