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Corporate marketing, Volume 40, Issue 7 8 : insights and integration drawn from corporate branding, identity, communication and visual identification /

EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim of this e-book was to provide a platform whereby integrative approaches...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Balmer, John M. T.
Format: Électronique eBook
Langue:Inglés
Publié: Bradford : Emerald Group Pub., 2006.
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