Corporate cultures and global brands /

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This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Rothacher, Albrecht
Format: Électronique eBook
Langue:Inglés
Publié: Singapore : World Scientific Pub., ©2004.
Sujets:
Brand name products > Management > Congresses.
Branding (Marketing) > Congresses.
Corporate culture > Congresses.
Corporate image > Congresses.
Competition, International > Congresses.
Brand name products > Marketing > Congresses.
Produits de marque > Gestion > Congrès.
Produits de marque > Commercialisation > Congrès.
Culture organisationnelle > Congrès.
Concurrence internationale > Congrès.
Stratégie de marque > Congrès.
Entreprises > Image > Congrès.
BUSINESS & ECONOMICS > Advertising & Promotion.
Brand name products > Management
Branding (Marketing)
Competition, International
Corporate culture
Corporate image
Organisatiecultuur.
Merken.
Internationale ondernemingen.
Corporate identity.
Comparative business cultures
Global brands
Conference papers and proceedings
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