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Internal marketing : directions of management /
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human res...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
2000.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth c. |
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| Descripción Física: | 1 online resource (xvii, 311 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0203207351 9780203207352 0203207386 9780203207383 9780415213172 0415213177 9786610324170 6610324174 0429229682 9780429229688 0203253191 9780203253199 1280324171 9781280324178 1134613946 9781134613946 |