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Papers from the CCI Conference on Corporate Communication 2007 /
This e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies. It is also an opportunity for scholars to share their knowledge...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico Congresos, conferencias eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2008]
|
| Colección: | Corporate communications ;
vol. 13, no. 1. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 111 | 2 | |a CCI Conference on Corporate Communication |d (2007 : |c Wroxton, England) | |
| 245 | 1 | 0 | |a Papers from the CCI Conference on Corporate Communication 2007 / |c guest editor, Michael B. Goodman. |
| 260 | |a [Bradford, England] : |b Emerald, |c [2008] | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Corporate communications, |x 1356-3289 ; |v vol. 13, no. 1 | |
| 500 | |a Title from PDF cover (viewed Aug. 11, 2008). | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a This e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies. It is also an opportunity for scholars to share their knowledge and research. The papers published in this e-book cover topics such as the global approach to corporate and brand marketing, the "glocalization" of advertising in the People's Republic of China, corporate intranet editing, and corporate communication strategy in developing world settings. | ||
| 505 | 0 | |a Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Introduction; My country is different; Sharing Yalumba; Constructing corporate commitment amongst remote employees; Hearts at stake; Between global and local: hybridized appeals in China web auto ads; Communicating to a diverse workforce; Intranet editors as corporate gatekeepers and agenda setters; Medieval origins of corporate communication; Call for Papers. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Communication in organizations |v Congresses. | |
| 650 | 0 | |a Communication in management |v Congresses. | |
| 650 | 0 | |a Organizational effectiveness |v Congresses. | |
| 650 | 6 | |a Communication dans les organisations |v Congrès. | |
| 650 | 6 | |a Communication en gestion |v Congrès. | |
| 650 | 6 | |a Efficacité organisationnelle |v Congrès. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Communication |x General. |2 bisacsh | |
| 650 | 7 | |a Communication in management. |2 fast |0 (OCoLC)fst00870174 | |
| 650 | 7 | |a Communication in organizations. |2 fast |0 (OCoLC)fst00870217 | |
| 650 | 7 | |a Organizational effectiveness. |2 fast |0 (OCoLC)fst01047852 | |
| 655 | 7 | |a Conference papers and proceedings. |2 fast |0 (OCoLC)fst01423772 | |
| 700 | 1 | |a Goodman, Michael B. | |
| 758 | |i has work: |a Papers from the CCI Conference on Corporate Communication 2007 (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGGJDgJHcMxjgGmWxHWkXd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Corporate communications ; |v vol. 13, no. 1. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=348663 |z Texto completo |
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