Subliminal persuasion : influence & marketing secrets they don't want you to know /

Afficher d'autres versions (1)

Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you'...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Lakhani, Dave, 1965-
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.J. : John Wiley & Sons, ©2008.
Sujets:
Subliminal advertising.
Subliminal projection.
Marketing > Psychological aspects.
Publicité subliminale.
Projection subliminale.
Marketing > Aspect psychologique.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing > Psychological aspects
Subliminal advertising
Subliminal projection
Academic theses.
Thèses et écrits académiques.
Accès en ligne:Texto completo

Internet

Texto completo

Items no disponibles

Informations d'exemplaires de

Documents similaires