Subliminal persuasion : influence & marketing secrets they don't want you to know /

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Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you'...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lakhani, Dave, 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2008.
Temas:
Subliminal advertising.
Subliminal projection.
Marketing > Psychological aspects.
Publicité subliminale.
Projection subliminale.
Marketing > Aspect psychologique.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing > Psychological aspects
Subliminal advertising
Subliminal projection
Academic theses.
Thèses et écrits académiques.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Creating message contagion
  • Leverage applied propaganda
  • Position and package your legend
  • Control the emotion and the content
  • Get a real endorsement
  • Understand beliefs and true believers
  • Harness the power of the people's media
  • Deliver the experience
  • The subliminal power of words
  • Creating a cult following
  • Seduction.

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