Equality and diversity in marketing /

This e-book of Equal Opportunities International focuses on issues of equality and diversity in marketing. It is intended to explore a range of equality and diversity issues in marketing as well as to start a dialogue between research traditions in the field of equality and diversity and in marketin...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Kerrigan, Finola, Schaefer, Anja
Format: Electronic eBook
Language:Inglés
Published: [Bradford, England] : Emerald, [2007]
Series:Equal opportunities international ; v. 26, no. 7.
Subjects:
Marketing research.
Minority consumers.
Marketing > Recherche.
Consommateurs issus des minorités.
BUSINESS & ECONOMICS > Marketing > Research.
Marketing research
Minority consumers
Online Access:Texto completo
Table of Contents:
  • Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Equality and diversity in marketing; Gender role portrayals and sexism in Spanish magazines; Internal marketing and the enactment of sexual identity; Painting equality: female artists as cultural entrepreneurial marketers; The ethics of marketing in Muslim and Christian communities; ''Radical mainstreaming'' of fairtrade: the case of The Day Chocolate Company; Vulnerable consumers: the social impact of branding on children; Book review.

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