Mobile customer relationship management /

This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.) The e-book aims to...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Schierholz, Ragnar
Format: Electronic eBook
Language:Inglés
Published: [Bradford, England] : Emerald, 2007.
Series:Business process management journal ; v. 13, no. 6.
Subjects:
Mobile commerce > Case studies.
Customer relations > Management > Case studies.
Commerce mobile > Études de cas.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Management
Mobile commerce
Case studies
Online Access:Texto completo

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items