Mobile customer relationship management /

This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.) The e-book aims to...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Schierholz, Ragnar
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, 2007.
Colección:Business process management journal ; v. 13, no. 6.
Temas:
Mobile commerce > Case studies.
Customer relations > Management > Case studies.
Commerce mobile > Études de cas.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Management
Mobile commerce
Case studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; CONTENTS; EDITORIAL BOARD; Guest editorial; Mobile customer relationship management: an exploratory analysis of Italian applications; Mobile customer relationship management: underlying issues and challenges; Internet vs mobile banking: comparing customer value perceptions; Contextual perceived value?; SMS advertising, permission and the consumer: a study; Mobilizing customer relationship management; Mobile technology in field customer service; The role and impact of business process management in enterprise systems implementation; Awards for Excellence.

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