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Mobile customer relationship management /
This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.) The e-book aims to...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
2007.
|
| Colección: | Business process management journal ;
v. 13, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Mobile customer relationship management / |c guest editor, Ragnar Schierholz. |
| 260 | |a [Bradford, England] : |b Emerald, |c 2007. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a Business process management journal, |x 1463-7154 ; |v v. 13, no. 6 | |
| 500 | |a Title from PDF caption (viewed February 14, 2008). | ||
| 520 | |a This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.) The e-book aims to give insights into fundamentals of mCRM, identify current challenges of mCRM, to propose solutions to current problems and challenges in mCRM and to demonstrate successful examples of mCRM. | ||
| 505 | 0 | |a Cover; CONTENTS; EDITORIAL BOARD; Guest editorial; Mobile customer relationship management: an exploratory analysis of Italian applications; Mobile customer relationship management: underlying issues and challenges; Internet vs mobile banking: comparing customer value perceptions; Contextual perceived value?; SMS advertising, permission and the consumer: a study; Mobilizing customer relationship management; Mobile technology in field customer service; The role and impact of business process management in enterprise systems implementation; Awards for Excellence. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Mobile commerce |v Case studies. | |
| 650 | 0 | |a Customer relations |x Management |v Case studies. | |
| 650 | 6 | |a Commerce mobile |v Études de cas. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Customer relations |x Management |2 fast | |
| 650 | 7 | |a Mobile commerce |2 fast | |
| 655 | 7 | |a Case studies |2 fast | |
| 700 | 1 | |a Schierholz, Ragnar. | |
| 758 | |i has work: |a Mobile customer relationship management (Text) |1 https://id.oclc.org/worldcat/entity/E39PCY3MVGCFVxQ6VwdtKYRf4m |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Business process management journal ; |v v. 13, no. 6. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=328714 |z Texto completo |
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