Mobile customer relationship management /

This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.) The e-book aims to...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Schierholz, Ragnar
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, 2007.
Colección:Business process management journal ; v. 13, no. 6.
Temas:
Mobile commerce > Case studies.
Customer relations > Management > Case studies.
Commerce mobile > Études de cas.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Management
Mobile commerce
Case studies
Acceso en línea:Texto completo
Descripción
Sumario:This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.) The e-book aims to give insights into fundamentals of mCRM, identify current challenges of mCRM, to propose solutions to current problems and challenges in mCRM and to demonstrate successful examples of mCRM.
Notas:Title from PDF caption (viewed February 14, 2008).
Descripción Física:1 online resource
ISBN:9781846637179
1846637171
ISSN:1463-7154 ;

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