Media and audiences : new perspectives /

"A simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century!"--"European Journal of Communication." How has the concept of 'the audience' changed over the past 50 years? How do audiences become producers an...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Ross, Karen, 1957-
Other Authors: Nightingale, Virginia
Format: Electronic eBook
Language:Inglés
Published: Maidenhead : Open University Press, 2003.
Series:Issues in cultural and media studies.
Subjects:
Mass media > Audiences.
Communication.
Médias > Publics.
Information.
SOCIAL SCIENCE > Media Studies.
Communication
Mass media > Audiences
Massamedia.
Publiek.
Consumentengedrag.
Online Access:Texto completo
Table of Contents:
  • Series editor's foreword
  • Acknowledgements
  • 1. Introduction
  • audiences today
  • 2. Audiences in historical perspective
  • 3. Audience commodities and audience activism
  • 4. Cause and effect : theories in flux
  • 5. The audience as citizen : media, politics and democracy
  • 6. Fan audiences : identity, consumption and interactivity
  • 7. New media, new audience, new research?
  • Glossary
  • References
  • Index.

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