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Marketing information products and services : a primer for librarians and information professionals /
Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition. This new demand presents a numb...
| Cote: | Libro Electrónico |
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| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Ottawa, ON, Canada :
International Development Research Centre,
[1999]
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| Sujets: | |
| Accès en ligne: | Texto completo |
| Résumé: | Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition. This new demand presents a number of unanswered questions. What is the nature of this competition? How can libraries attract alternate sources of funding when public sponsorship and government spending are at a low ebb? What are some strategies for expanding the customer base and fulfilling customer requirements and expectations? |
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| Description: | Published also in Asia by Tat-McGraw-Hill Publishing Ltd. |
| Description matérielle: | 1 online resource (xix, 462 pages) : illustrations |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781552503430 1552503437 |
| Accès: | Unrestricted online access. |