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International retailing.

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fernie, Professor John
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : Emerald Group Pub., 2005.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a International retailing. 
260 |a [Place of publication not identified] :  |b Emerald Group Pub.,  |c 2005. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
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520 8 |a Annotation  |b This e-book features five papers dealing with international retailing. Themes include: international retail divestment (an examination of developments in this area in the period 1987-2003); Tesco's internationalisation and the "shocks" the company experienced in the marketplace leading to their adoption of a more vigilant approach to entering new markets; Auchan's entry into Russia; the relationship between psychic distance and offer adaption (findings from a survey indicate factors such as national culture and economic differences do not affect the degree to which retailers standardise or adapt - whilst factors such as market structure and business differences are strong predictors); finally, Cuban retailing (a look at developments in the wake of the collapse of the soviet Union) 
505 0 |a EDITORIAL ADVISORY BOARD; Editorial; International retail divestment activity; Retail multinational learning: a case study of Tesco; Auchan's entry into Russia: prospects and research implications; Explaining retail offer adaptation through psychic distance; Cuban retailing: from a centrally planned to a mixed dual system; Note from the publisher 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Physical distribution of goods  |x Management. 
650 0 |a Retail trade  |x Management. 
650 6 |a Distribution (Économie politique)  |x Gestion. 
650 7 |a Physical distribution of goods  |x Management  |2 fast 
650 7 |a Retail trade  |x Management  |2 fast 
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