Thinking allowed /

The history of this e-book lies in the number and variety of submissions received during 2006 that were not explicitly about the application of marketing intelligence to marketing planning, and not of an altogether orthodox type, but seemed to us to have something to say would interest open-minded m...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Crosier, Keith
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, [2007]
Colección:Marketing intelligence & planning ; v. 25, no. 3.
Temas:
Marketing.
Marketing research.
Marketing > Planning.
Thought and thinking.
Marketing
Thinking
Marketing > Recherche.
Marketing > Planification.
Pensée.
marketing.
thinking.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing > Planning
Marketing research
Thought and thinking
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; Marketing as warfare, revisited; Academia marketing myopia and the cult of the PhD; Physics envy; Can theoretical knowledge and application yield competitive advantage?; The obstacles to marketing thinking; Ethnocentricity in academic marketing journals; What are the essential capabilities of marketers?

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