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Trust : Current Thinking and Future Research /
Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent u...
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
[Bradford, England] :
Emerald,
[2007]
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| Collection: | European journal of marketing ;
v. 41, no. 9/10. |
| Sujets: | |
| Accès en ligne: | Texto completo |