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Business-to-business services : multiple markets and multi-disciplinary perspectives for the twenty-first century /
This e-book addresses the concept of services business markets (SBMs). The guest editors raise the point that SBMs are more uncertain, complex, and interdependent than B2B markets; yet there is no comprehensive, critical literature review of services business markets, nor is there a publication outl...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2007]
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| Colección: | Journal of services marketing ;
v. 21, no. 5. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This e-book addresses the concept of services business markets (SBMs). The guest editors raise the point that SBMs are more uncertain, complex, and interdependent than B2B markets; yet there is no comprehensive, critical literature review of services business markets, nor is there a publication outlet which focuses solely on SBMs which would provide a locus for dialogue. Therefore this e-book has been designed to begin to fill those gaps. The accepted papers were empirical and conceptual, qualitative and quantitative, and their authors were from the USA, Belgium, Germany, Australia, Scandinavi. |
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| Notas: | Title from PDF caption (viewed November 27, 2007). |
| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781846635557 1846635551 |
| ISSN: | 0887-6045 ; |