When ads work : new proof that advertising triggers sales /

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Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Jones, John Philip
Format: Electronic eBook
Language:Inglés
Published: Armonk, N.Y. : Sharpe, ©2007.
Edition:2nd ed.
Subjects:
Advertising > Case studies.
Sales promotion > Case studies.
Ventes > Promotion > Études de cas.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Sales promotion
Advertenties.
Verkooptechnieken.
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Texto completo
Description
Summary:Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.
Physical Description:1 online resource (xix, 209 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9780765621719
0765621711
9781317452119
1317452119

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