Business strategy in a semiglobal economy /

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Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Mourdoukoutas, Panos
Format: Électronique eBook
Langue:Inglés
Publié: Armonk, N.Y. : M.E. Sharpe, ©2006.
Sujets:
Strategic planning.
Globalization.
International business enterprises.
Competition, International.
Planification stratégique.
Mondialisation.
Entreprises multinationales.
Concurrence internationale.
globalism.
BUSINESS & ECONOMICS > Strategic Planning.
Competition, International
Globalization
International business enterprises
Strategic planning
Multinationales Unternehmen
Strategische Planung
Strategisch management.
Internationale ondernemingen.
Concurrentie.
Internationales Unternehmen > Strategische Unternehmensplanung.
Strategische Unternehmensplanung > Internationales Unternehmen.
Internationaler Wettbewerb > Internationales Unternehmen.
Internationales Unternehmen > Internationaler Wettbewerb.
Internationaler Wettbewerb.
Internationalisierung.
Multinationales Unternehmen.
Strategische Planung.
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