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Persuasive technology : using computers to change what we think and do /

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captol...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Fogg, B. J.
Format: Électronique eBook
Langue:Inglés
Publié: Amsterdam ; Boston : Morgan Kaufmann Publishers, ©2003.
Collection:Morgan Kaufmann series in interactive technologies.
Sujets:
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