Global wine tourism : research, management and marketing /

This book reviews a broad range of topics concerning wine tourism, including regional development, marketing, cellar door experiences, festivals and events, and tours and trails, with insights from case studies in Europe, North America, South Africa, Australia and New Zealand. The book has 20 chapte...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Carlsen, Jack, Charters, Stephen
Format: Électronique eBook
Langue:Inglés
Publié: Wallingford : CABI Pub., 2007.
Sujets:
Wine tourism > Case studies.
Wine and wine making.
Œnotourisme > Études de cas.
TECHNOLOGY & ENGINEERING > Food Science.
Wine and wine making
Wine tourism
Case studies
Accès en ligne:Texto completo
Table des matières:
  • The wine tourism setting
  • Wine tourism and regional development
  • Wine marketing and wine tourism
  • The cellar door
  • Wine festivals and events
  • Wine tours and trails.

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