Global wine tourism : research, management and marketing /

This book reviews a broad range of topics concerning wine tourism, including regional development, marketing, cellar door experiences, festivals and events, and tours and trails, with insights from case studies in Europe, North America, South Africa, Australia and New Zealand. The book has 20 chapte...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Carlsen, Jack, Charters, Stephen
Format: Electronic eBook
Language:Inglés
Published: Wallingford : CABI Pub., 2007.
Subjects:
Wine tourism > Case studies.
Wine and wine making.
Œnotourisme > Études de cas.
TECHNOLOGY & ENGINEERING > Food Science.
Wine and wine making
Wine tourism
Case studies
Online Access:Texto completo
Table of Contents:
  • The wine tourism setting
  • Wine tourism and regional development
  • Wine marketing and wine tourism
  • The cellar door
  • Wine festivals and events
  • Wine tours and trails.

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