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Global wine tourism : research, management and marketing /
This book reviews a broad range of topics concerning wine tourism, including regional development, marketing, cellar door experiences, festivals and events, and tours and trails, with insights from case studies in Europe, North America, South Africa, Australia and New Zealand. The book has 20 chapte...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wallingford :
CABI Pub.,
2007.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book reviews a broad range of topics concerning wine tourism, including regional development, marketing, cellar door experiences, festivals and events, and tours and trails, with insights from case studies in Europe, North America, South Africa, Australia and New Zealand. The book has 20 chapters and a subject index, and will be of interest to wine tourism researchers and stakeholders in the wine and tourism sectors. |
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| Descripción Física: | 1 online resource (xx, 278 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781845931711 1845931718 1280736127 9781280736124 9786610736126 661073612X |