Marketing's domain /
Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . .and so on. It is the very essence of debate and argument that we adopt diametrically opposedpositions despite the fact...
Cote: | Libro Electrónico |
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Autres auteurs: | |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
Bradford, England :
Emerald Group Pub.,
©2002.
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Collection: | European journal of marketing ;
.36, no. 3. |
Sujets: | |
Accès en ligne: | Texto completo |
Résumé: | Capitalism versus communism, pure competition versus monopoly, globalisation versus domestic competition, qualitative versus quantitative, positivistic versus interpretivistic . . .and so on. It is the very essence of debate and argument that we adopt diametrically opposedpositions despite the fact that invariably we find that polar opposites are the exception rather than the rule. |
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Description matérielle: | 1 online resource (123 pages) |
ISBN: | 0861766679 9780861766673 1845446178 9781845446178 |