Demographic change and the fashion market /

This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Estelami, Hooman, Jones, Richard M.
Format: Electronic eBook
Language:Inglés
Published: Bradford, England : Emerald Group Pub., Ã2005.
Series:Journal of fashion marketing and management ; v. 9, no. 4.
Subjects:
Fashion merchandising.
Marketing research.
Mode > Marchandisage.
Marketing > Recherche.
TECHNOLOGY & ENGINEERING > Technical & Manufacturing Industries & Trades.
Fashion merchandising
Marketing research
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