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Demographic change and the fashion market /
This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
|
| Colección: | Journal of fashion marketing and management ;
v. 9, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Demographic change and the fashion market / |c editor Richard M. Jones. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2005. | ||
| 300 | |a 1 online resource (112 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Journal of fashion marketing and management, |x 1361-2026 ; |v v. 9, no. 4 | |
| 588 | 0 | |a Print version record. | |
| 520 | |a This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour. | ||
| 505 | 0 | |a EDITORIAL ADVISORY BOARD; Editorial; US consumer purchasing decisions and demand for apparel; Age, gender and national factors in fashion consumption; Exploring adolescent girls' identification of beauty types through consumer collages; Generation X, Baby Boomers, and Swing: marketing fair trade apparel; College students' attitudes toward shopping online for apparel products; Grey consumers are all the same, they even dress the same -- myth or reality?; Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing. | |
| 505 | 8 | |a Book reviewForthcoming in issue 5; Call for papers; Awards for Excellence. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Fashion merchandising. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 6 | |a Mode |x Marchandisage. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Technical & Manufacturing Industries & Trades. |2 bisacsh | |
| 650 | 7 | |a Fashion merchandising |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 700 | 1 | |a Estelami, Hooman. | |
| 700 | 1 | |a Jones, Richard M. | |
| 758 | |i has work: |a Demographic change and the fashion market (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGqwDyd4YwqF4hbcK43rtq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Journal of fashion marketing and management ; |v v. 9, no. 4. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=253971 |z Texto completo |
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