Market orientation and service firm performance : a research agenda /

Market orientation is a corner-stone of marketing and management strategy. However, relatively little research has been conducted into the relationship between market orientation and performance in the context of services firms. This is surprising, given the rapid growth of the services sector in th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Gray, Brendan J., Hooley, Graham J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., ©2002.
Colección:European journal of marketing ; v. 36, no. 9/10.
Temas:
Marketing.
Service industries > Marketing.
Marketing
Services (Industrie) > Marketing.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Service industries > Marketing
Acceso en línea:Texto completo
Descripción
Sumario:Market orientation is a corner-stone of marketing and management strategy. However, relatively little research has been conducted into the relationship between market orientation and performance in the context of services firms. This is surprising, given the rapid growth of the services sector in the past years, and its importance as a source of job creation and wealth.
Descripción Física:1 online resource (211 pages)
Bibliografía:Includes bibliographical references.
ISBN:1845446208
9781845446208
ISSN:0309-0566 ;

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