Cargando…
The state of research in marketing /
Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
|
| Colección: | European journal of marketing ;
v. 39, no. 3/4. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Whither research in marketing?
- Where are we and where are we going? The status and future of research in marketing
- Beyond incommensurability? Empirical expansion on diversity in research
- Grounded theory, ethnography and phenomenology: a comparative analysis of three qualitative strategies for marketing research
- Qualitative research in marketing road-map for a wilderness of complexity and unpredictability
- The rise and fall of the Latin Square in marketing: a cautionary tale
- Equivalence of survey data : relevance for international marketing
- The evolution of "classical mythology" within marketing meaure development
- Long life to marketing research: a postmodern view.