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The state of research in marketing /
Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
|
| Colección: | European journal of marketing ;
v. 39, no. 3/4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 4 | |a The state of research in marketing / |c guest editors, Nick Lee and John Saunders. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2005. | ||
| 300 | |a 1 online resource (177 pages) | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 490 | 1 | |a European journal of marketing, |x 0309-0566 ; |v v. 39, no. 3/4 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research. | ||
| 505 | 0 | |a Whither research in marketing? -- Where are we and where are we going? The status and future of research in marketing -- Beyond incommensurability? Empirical expansion on diversity in research -- Grounded theory, ethnography and phenomenology: a comparative analysis of three qualitative strategies for marketing research -- Qualitative research in marketing road-map for a wilderness of complexity and unpredictability -- The rise and fall of the Latin Square in marketing: a cautionary tale -- Equivalence of survey data : relevance for international marketing -- The evolution of "classical mythology" within marketing meaure development -- Long life to marketing research: a postmodern view. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Research. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Recherche. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a research (function) |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Research |2 fast | |
| 700 | 1 | |a Lee, Nick, |d 1975- | |
| 700 | 1 | |a Saunders, John |c (Emeritus professor of marketing) | |
| 758 | |i has work: |a The state of research in marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGdT6MMDxkBytFWDJMBCDC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a European journal of marketing ; |v v. 39, no. 3/4. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=233860 |z Texto completo |
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