Health care marketing /

About the guest editor. Benn Greenspan has been the President andCEO of the Sinai Health System since January 1991. He heldnumerous positions within the growing Sinai Health System for 15years before he became the CEO. During his tenure as CEO, MountSinai Hospital won the Foster McGaw prize - the in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Greenspan, Benn
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2002.
Colección:Journal of consumer marketing ; v. 19, no. 7.
Temas:
Marketing.
Medical care > Marketing.
Marketing
marketing.
MEDICAL > Administration.
MEDICAL > Practice Management & Reimbursement.
Medical care > Marketing
Acceso en línea:Texto completo
Descripción
Sumario:About the guest editor. Benn Greenspan has been the President andCEO of the Sinai Health System since January 1991. He heldnumerous positions within the growing Sinai Health System for 15years before he became the CEO. During his tenure as CEO, MountSinai Hospital won the Foster McGaw prize - the industry's nationalaward for creative and effective community health service.
Descripción Física:1 online resource (95 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:1845446704
9781845446703
ISSN:0736-3761 ;

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