New paths to thick descriptions : innovativeness in data collection and interpretation /

Annotation

Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Elliott, Richard, Shankar, Avi
Format: Électronique eBook
Langue:Inglés
Publié: Bradford, England : Emerald Group Pub., Ã2005.
Collection:Qualitative market research ; v. 8, no. 2.
Sujets:
Consumers > Research.
Marketing research.
Consommateurs > Recherche.
Marketing > Recherche.
Consumers > Research
Marketing research
Accès en ligne:Texto completo
Table des matières:
  • EDITORIAL ADVISORY AND REVIEW BOARD; Guest editorial; Videography in marketing and consumer research; Processes, relationships, settings, products and consumers: the case for qualitative diary research; Exploring innovative methodologies for child-centric consumer research; Shopping with consumers: reflections and innovations; Sensitive research topics: netnography revisited; Moving shadows: suggestions for ethnography in globalised cultures; I can read you like a book! Novel thoughts on consumer behaviour.

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