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Research from De Montfort University marketing department /
In this special issue featuring De MontfortUniversity's Department of Marketing, weendeavour to indicate the range anddiversity of research that we are currentlyundertaking. As a large community of some20 full-time academics plus associates andresearchers, our teaching, research, training and c...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2002.
|
| Colección: | Marketing intelligence & planning ;
v. 20, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Abstracts & keywords; Guest editorial; Researching the social Web; Service quality in Internet banking; Business negotiations in the context of strategic relationship development; Competitive intelligence in UK firms; Lifecycles and crisis points in SMEs; An investigation into the overseas market servicing strategies of Queen's Award for Export winners; The state of customer management performance in Malaysia