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Research from De Montfort University marketing department /
In this special issue featuring De MontfortUniversity's Department of Marketing, weendeavour to indicate the range anddiversity of research that we are currentlyundertaking. As a large community of some20 full-time academics plus associates andresearchers, our teaching, research, training and c...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2002.
|
| Colección: | Marketing intelligence & planning ;
v. 20, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Research from De Montfort University marketing department / |c guest editors, Pauline Mclaren and David Pickton. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2002. | ||
| 300 | |a 1 online resource (73 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file | ||
| 490 | 1 | |a Marketing intelligence & planning, |x 0263-4503 ; |v v. 20, no. 6 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Abstracts & keywords; Guest editorial; Researching the social Web; Service quality in Internet banking; Business negotiations in the context of strategic relationship development; Competitive intelligence in UK firms; Lifecycles and crisis points in SMEs; An investigation into the overseas market servicing strategies of Queen's Award for Export winners; The state of customer management performance in Malaysia | |
| 520 | |a In this special issue featuring De MontfortUniversity's Department of Marketing, weendeavour to indicate the range anddiversity of research that we are currentlyundertaking. As a large community of some20 full-time academics plus associates andresearchers, our teaching, research, training and consultancy interests are, naturally, varied. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 700 | 1 | |a Mclaren, Pauline. | |
| 700 | 1 | |a Pickton, David. | |
| 830 | 0 | |a Marketing intelligence & planning ; |v v. 20, no. 6. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=232244 |z Texto completo |
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