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Creating value with customers /
The four articles in this e-book suggest that companies need to learn to: 1)Adopt the revolutionary thinking involved in co-creating unique value with customers, 2) Develop unique value propositions based on six new imperatives for nurturing customer relationships, 3) Use new tools to explore the di...
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bradford, England :
Emerald Group Pub.,
©2006.
|
| Series: | Strategy and leadership ;
v. 34, no. 2. |
| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Cover; Table of contents; Editor's letter; The practice of co-creating unique value with customers: an interview with C.K. Prahalad; The customer-led bank: converting customers from defectors into fans; Gaining 3-D customer insight to drive profitable growth; How technology-driven business strategy can spur innovation and growth; Profiting from evidence-based management; Measuring the value of human capital investments: the SAP case; The strategist's bookshelf; CEO advisory; Quick takes.