Marketplace behaviour of Malaysian consumers /

Six varied papers on marketing issues in Malaysia - an interesting mix of research. Two papers address internet banking and consumers' attitudes to operating their accounts and financial business in this way. One paper looks at consumers' response to sales promotional tools and another at...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Ndubisi, Nelson Oly
Format: Electronic eBook
Language:Inglés
Published: Bradford, England : Emerald Group Pub., Ã2006.
Series:Management research news ; vol. 29, no. 1/2.
Subjects:
Consumer behavior.
Management.
Consommateurs > Comportement.
Gestion.
management.
BUSINESS & ECONOMICS > Consumer Behavior.
Consumer behavior
Management
Online Access:Texto completo

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items