Marketplace behaviour of Malaysian consumers /

Six varied papers on marketing issues in Malaysia - an interesting mix of research. Two papers address internet banking and consumers' attitudes to operating their accounts and financial business in this way. One paper looks at consumers' response to sales promotional tools and another at...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Ndubisi, Nelson Oly
Format: Electronic eBook
Language:Inglés
Published: Bradford, England : Emerald Group Pub., Ã2006.
Series:Management research news ; vol. 29, no. 1/2.
Subjects:
Consumer behavior.
Management.
Consommateurs > Comportement.
Gestion.
management.
BUSINESS & ECONOMICS > Consumer Behavior.
Consumer behavior
Management
Online Access:Texto completo
Table of Contents:
  • Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Borneo online banking: evaluating customer perceptions and behavioural intention; Consumer attitudes, system's characteristics and internet banking adoption in Malaysia; Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products; Colour and product choice: a study of gender roles; Family structure and joint purchase decisions: two products analysis; Complaint behaviour of Malaysian consumers.

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