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Ethics in marketing : sea change on Potemkin village /
Ethics in marketing: sea change or Potemkin village?While marketers might define marketing ethics as something like "moral principlesgoverning right and wrong behaviour in marketing", increasingly cynical consumersmight well claim that the expression is actually an oxymoron. For example, a...
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
|
| Collection: | Qualitative market research ;
v. 8, no. 4. |
| Sujets: | |
| Accès en ligne: | Texto completo |