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Ethics in marketing : sea change on Potemkin village /
Ethics in marketing: sea change or Potemkin village?While marketers might define marketing ethics as something like "moral principlesgoverning right and wrong behaviour in marketing", increasingly cynical consumersmight well claim that the expression is actually an oxymoron. For example, a...
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
|
| Series: | Qualitative market research ;
v. 8, no. 4. |
| Subjects: | |
| Online Access: | Texto completo |