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Behavioral pricing /
The approach taken by researchers in the area of behavioral pricing is based on the psychological principles of human perception and information processing as well as on sociological principles of human relations and social norms. In this e-book we feature several researchers who have contributed to...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
|
| Colección: | Journal of product & brand management ;
v. 14, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Behavioral pricing / |c guest editors Sarah Maxwell and Hooman Estelami. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2005. | ||
| 300 | |a 1 online resource (48 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 490 | 1 | |a Journal of product & brand management, |x 1061-0421 ; |v v. 14, no. 6 | |
| 500 | |a Title from title screen (viewed April 22, 2013). | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a The approach taken by researchers in the area of behavioral pricing is based on the psychological principles of human perception and information processing as well as on sociological principles of human relations and social norms. In this e-book we feature several researchers who have contributed to this new field of Behavioral Pricing. Their research demonstrates the international scope of this emerging field and was conducted across the globe in countries such as Australia, France, Greece, and the United States. | ||
| 505 | 0 | |a Introduction; Price perceptions, merchant incentives, and consumer welfare; Economics and marketing on pricing: how and why do they differ?; Good news! Behavioral economics is not going away anytime soon; Do higher face-value coupons cost more than they are worth in increased sales?; Pricing differentials for organic, ordinary and genetically modified food; Differential effects of price-beating versus price-matching guarantee on retailers' price image | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 700 | 1 | |a Maxwell, Sarah, |d 1938- |1 https://id.oclc.org/worldcat/entity/E39PCjvmDvTDkW9yDBGqK8Pwyd | |
| 700 | 1 | |a Estelami, Hooman. | |
| 758 | |i has work: |a Behavioral pricing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFWrW87ytJkMpQG9YQrHyb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Journal of product & brand management ; |v v. 14, no. 6. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=253963 |z Texto completo |
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