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Marketing education : constructing the future /
How do we ensure that marketing academics create knowledge that is relevant, reaches the appropriate audiences, informs practice and contributes to further development of the profession and discipline of marketing? What part is, and should be, played by marketing education? What is the knowledge bas...
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bradford, England :
Emerald Group Pub.,
©2006.
|
| Series: | Marketing intelligence & planning ;
v. 24, no. 3. |
| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; The marketing curriculum and educational aims: towards a professional education?; Situated learning and marketing; Today's educational drama
- planning for tomorrow's marketers; Bridging the academic/practitioner divide in marketing; Mind the gap; Marketers with MBAs: bridging the thinking-doing divide; Narrowing the skills gap for marketers of the future; Educating practitioners to value new marketing knowledge.