Marketing education : constructing the future /

How do we ensure that marketing academics create knowledge that is relevant, reaches the appropriate audiences, informs practice and contributes to further development of the profession and discipline of marketing? What part is, and should be, played by marketing education? What is the knowledge bas...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Cox, Val
Format: Électronique eBook
Langue:Inglés
Publié: Bradford, England : Emerald Group Pub., ©2006.
Collection:Marketing intelligence & planning ; v. 24, no. 3.
Sujets:
Marketing.
Marketing research.
Marketing
Marketing > Recherche.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing research
Accès en ligne:Texto completo
Description
Résumé:How do we ensure that marketing academics create knowledge that is relevant, reaches the appropriate audiences, informs practice and contributes to further development of the profession and discipline of marketing? What part is, and should be, played by marketing education? What is the knowledge base a marketer might be expected to have? How might students be equipped to develop a career in marketing? What should the balance be between skills and knowledge? How does education differ from training?
Description matérielle:1 online resource (211 pages)
Bibliographie:Includes bibliographical references.
ISBN:1846630150
9781846630156
ISSN:0263-4503 ;

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