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Marketing.
In these times of constantly shrinking budgets and increased competition, a market-driven strategy allows a company to truly understand its market and the customers that are the basis for this market. This effort allows for a more effective integration of all activities that may impact customer valu...
| Call Number: | Libro Electrónico |
|---|---|
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bradford :
Emerald Group Pub.,
2005.
|
| Series: | Strategic direction ;
v. 21, no. 6. |
| Subjects: | |
| Online Access: | Texto completo |