Marketing.
In these times of constantly shrinking budgets and increased competition, a market-driven strategy allows a company to truly understand its market and the customers that are the basis for this market. This effort allows for a more effective integration of all activities that may impact customer valu...
Call Number: | Libro Electrónico |
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Format: | Electronic eBook |
Language: | Inglés |
Published: |
Bradford :
Emerald Group Pub.,
2005.
|
Series: | Strategic direction ;
v. 21, no. 6. |
Subjects: | |
Online Access: | Texto completo |