Loading…

Marketing.

In these times of constantly shrinking budgets and increased competition, a market-driven strategy allows a company to truly understand its market and the customers that are the basis for this market. This effort allows for a more effective integration of all activities that may impact customer valu...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Format: Electronic eBook
Language:Inglés
Published: Bradford : Emerald Group Pub., 2005.
Series:Strategic direction ; v. 21, no. 6.
Subjects:
Online Access:Texto completo