Think, play, do : technology, innovation, and organization /
Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with significant implications for managers and public policy-makers. A new kind of technology, 'innov...
Cote: | Libro Electrónico |
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Auteur principal: | |
Autres auteurs: | , |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
Oxford ; New York :
Oxford University Press,
2005.
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Sujets: | |
Accès en ligne: | Texto completo |
Table des matières:
- List of Figures; List of Tables; List of Boxes; 1 Innovation Technology; 2 Understanding Innovation; 3 Using Innovation Technology: Procter & Gamble and Arup; 4 'Think'; 5 'Play'; 6 'Do'; 7 The Strategic Management of Innovation; 8 A New Innovation Process; Appendix: Research methods; Endnotes; References; Website references; Glossary; Index.