Multinational enterprises in emerging markets /

Annotation.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Luo, Yadong
Format: Electronic eBook
Language:Inglés
Published: [Copenhagen] : Abingdon : Copenhagen Business School Press ; Marston Book Services [distributor], ©2002.
Subjects:
International business enterprises.
Competition, International.
International business enterprises > Developing countries.
Investments, Foreign > Former Soviet republics.
Investments, Foreign > Europe, Eastern.
International business enterprises > Former Soviet republics > Management.
International business enterprises > Europe, Eastern > Management.
Investments, Foreign > Developing countries.
Entreprises multinationales > Pays en voie de développement.
Entreprises multinationales > Ex-URSS > Gestion.
Entreprises multinationales > Europe de l'Est > Gestion.
Investissements étrangers > Pays en voie de développement.
Investissements étrangers > Ex-URSS.
Investissements étrangers > Europe de l'Est.
Entreprises multinationales.
Concurrence internationale.
BUSINESS & ECONOMICS > Industries > General.
Investments, Foreign
Competition, International
International business enterprises
Internationale ondernemingen.
Economische politiek.
Soviet Union > Former Soviet republics
Eastern Europe
Developing countries
Online Access:Texto completo
Table of Contents:
  • Assessing emerging markets : country competitiveness and industrial environment
  • Facing regulatory environments in emerging markets : shifts of inbound FDI policies
  • Dealing with emerging market governments : relationship building and development
  • Balancing business ethics and culture : corruption and personal networking in emerging markets
  • Curtailing liabilities of foreignness in emerging markets : defensive vs. offensive approaches
  • Entering emerging markets : where, when, and how
  • Partnering with emerging market firms : joint venture formation and management
  • Linking emerging market operations with global integration : parent-subsidiary relations
  • Case 1. Exxon in China
  • Case 2. Wal-Mart in Mexico
  • Case 3. Sony in Poland and Brazil
  • Case 4. Philip Morris in Russia
  • Case 5. Troika Potato Chips.

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