Niche envy : marketing discrimination in the digital age /

We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over pers...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Turow, Joseph
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, Mass. : MIT Press, ©2006.
Temas:
Consumer profiling.
Market segmentation.
Marketing > Technological innovations.
Customer services > Technological innovations.
Profil des consommateurs.
Segmentation du marché.
Marketing > Innovations.
Service à la clientèle > Innovations.
BUSINESS & ECONOMICS > Marketing > Research.
Consumer profiling
Customer services > Technological innovations
Market segmentation
Marketing > Technological innovations
INFORMATION SCIENCE/Technology & Policy
Acceso en línea:Texto completo
Tabla de Contenidos:
  • A major transformation
  • Confronting new worries
  • Drawing on the past
  • The Internet as test bed
  • Rethinking television
  • The customized store
  • Issues of trust
  • Envy, suspicion, and the public sphere.

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