Understanding audiences : theory and method /

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Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ruddock, Andy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; Thousand Oaks [Calif.] : SAGE, 2001.
Temas:
Mass media > Audiences.
Mass media > Influence.
Médias > Publics.
Médias > Influence.
SOCIAL SCIENCE > Media Studies.
Mass media > Audiences
Mass media > Influence
Publiek.
Omroep.
Mass-média.
Audience (Médias)
Spectateur.
Influence.
Acceso en línea:Texto completo
Descripción
Sumario:Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.
Descripción Física:1 online resource (201 pages)
Bibliografía:Includes bibliographical references (pages 182-197) and index.
ISBN:9781412933346
141293334X
9780857020178
085702017X
1280369884
9781280369889
9786610369881
6610369887
Acceso:Access restricted to Ryerson students, faculty and staff.

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