Public information campaigns & opinion research : a handbook for the student & practitioner /

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Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Klingemann, Hans-Dieter (Editor), Römmele, Andrea, 1967-
Format: Electronic eBook
Language:Inglés
Published: London ; Thousands Oaks : SAGE, 2002.
Subjects:
Advertising, Political.
Political campaigns.
Public opinion polls.
Communication in politics.
Advocacy advertising.
Advertising campaigns.
Public Opinion
Marketing politique.
Sondages d'opinion.
Communication politique.
Publicité-plaidoyer.
Campagnes publicitaires.
Publicité politique.
public opinion polls.
advertising campaigns.
89.56 political communication.
05.31 publicity.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising campaigns
Advertising, Political
Advocacy advertising
Communication in politics
Political campaigns
Public opinion polls
Politieke communicatie.
Campagnes.
Online Access:Texto completo
Table of Contents:
  • Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Römmele
  • Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp
  • Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Döbler
  • The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg
  • Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner
  • Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker
  • Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Römmele
  • Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Pütz
  • The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado
  • Effective campaign assessment : how to learn from your failures / Leon Ostergaard
  • Using survey research to determine the effects of a campaign / Klaus Schönbach
  • Using market research techniques to determine campaign effects / Rolf Pfleiderer
  • Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Römmele.

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